The making of SINGLE CUPS

Dear Loyal Peet’s fan,

We have some exciting news to share. After five years of development, we are proud to offer a new way to enjoy your Peet’s—in convenient Single Cups. Everyone has their coffee brewing in a single serve brewer these days, but before we offered Peet’s in this format, we wanted to make sure it was perfect: perfectly up to our standards and more importantly, your standards.

We started with the same premium Peet’s coffee you love; use a better coffee, get a better cup. We chose to use more coffee than most, but hardly indiscriminately. We’ve designed a specific dose (to the tenth of a gram) for each specific blend and a grind parameter that we measure to the micron. We’re also deploying a mesh-like filter that allows more oils and flavors to pass into the cup. All these tiny details make a gigantic difference, especially in a method that must extract in under a minute.

The key, as always, is care and commitment to quality. These are the same coffees sourced by Peet’s, roasted by Peet’s, and carefully prepared by us in our own facility. Peet’s new single serve offerings, like all our coffees, speak best for themselves. We invite you to try them in comparison to any single serve cup out there. We believe you’ll be pleasantly surprised.

Yours in Coffee

Doug Welsh

Doug Welsh
Peet’s Coffee & Tea

Single Cups
Now Available

Single Cups are now available at our stores, online and at grocery stores.


2015-10-08 02:31:58

Auto Coupon Caught!