Craft

The Original Roastmaster
Alfred Peet

In 1966, Alfred Peet opened the first Peet’s Coffee & Tea store and began a revolution that would change a whole country’s coffee culture emphasizing smaller batches, freshness, the highest quality beans and a deep roasting style.

Roastmaster Emeritus
Jim Reynolds

One of the most respected coffee aficionados in the world, Jim Reynolds has spent the last 30 years evolving the signature flavor Alfred Peet made famous. He’s also an expert at selecting green beans ideal for Peet’s deep-roast style.

Current Roastmaster
Doug Welsh

Doug Welsh’s career with Peet’s started in 1994, as a tasting trainer. He now oversees our coffee purchasing, roasting and quality control. His true passion, of course, is the coffee—he tastes each roast at the start of every day.

Read more about Doug’s passion for the world’s best coffee »

  • Peet’s
    Roasting Team

  • Hover over each roaster’s name to learn more.
  • Paul Gallegos
  • John “Nic” Nicolini
  • Steve Ableski
  • Alan K
  • Eliseo Munoz
  • Rick Jacobus
  • Mike Madden
  • Matthew Ramel
  • Aleece Bruckner
  • Robert Miller
  • Learn more about our roasters »

Years at Peet’s: 23

Favorite Coffee:
New Guinea Highlands

Years at Peet’s: 22

Favorite Coffee:
Kenya Auction Lot

Years at Peet’s: 19

Favorite Coffee:
Guatemala San Sebastian

Years at Peet’s: 18

Favorite Coffee:
Ethiopian Fancy

Years at Peet’s: 13

Favorite Coffee:
Ethiopian Fancy

Years at Peet’s: 12

Favorite Coffee:
Guatemala San Sebastian

Years at Peet’s: 10

Favorite Coffee:
Sulawesi-Kalosi

Years at Peet’s: 8

Favorite Coffee:
Kenya Auction Lot

Years at Peet’s: 8

Favorite Coffee:
Sumatra

Years at Peet’s: 8

Favorite Coffee:
JR Reserve Blend

2016-09-26 09:28:22

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