Coffee beans begin to lose their flavor not long after roasting. Thatâ€™s why weâ€™re obsessed with freshness. Our delivery experts closely monitor your local store to make sure no bag has lingered on the shelf longer than 90 days. We roast to their order each day, and they personally refresh the stock before youâ€™ve enjoyed your first morning cup. Thatâ€™s how we guarantee Peetâ€™s is always the freshest, richest, most flavorful coffee on the shelf.