| In a cup of Peet’s, quality is inseparable from freshness. Coffee fresh from the roaster exhibits flavors and aromas that exist only briefly. Whether you buy our coffee from a Peet’s store, a grocery store, or our website, we take great measures to ensure that the coffee is the freshest and most flavorful it can be.
Peet’s commitment to freshness:
We roast to order. We roast all of our 32 coffees by hand in small batches to bring out each coffee’s distinctive flavor. And we roast only enough to fill each day’s orders, so our coffee is always extremely fresh.
We ship our coffees just after roasting. We are committed to delivering coffee to our customers under the strictest freshness standards, because roasted coffee is perishable and peak flavor will diminish over time.
We guarantee freshness. No matter how you order your Peet’s, we promise that your coffee will be delivered fresh.
To ensure a freshly brewed cup of Peet’s coffee, follow these recommendations:
Buy coffee frequently – weekly, if
possible.
This ensures you have the most recent roast.
Grind coffee yourself just before
brewing
. The coffee bean acts as its own container, holding in flavor and aromatic compounds. Once the beans are ground, aromatics are released. If brewing does not happen right away, the aromatic complexities will begin to dissipate.
Store your coffee in an airtight
container.
Then place it in a cool, dry, dark place to protect it against the staling effects of heat, light, and moisture. Refrigerating or freezing will slow this process, but won’t stop it.
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Quality & Freshness