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Peet's in the Community
Can an urban mushroom company save the world?

BTTR (pronounced Better) Ventures is turning used coffee grounds into gourmet mushrooms and in the process diverting waste from landfills, providing sustainable local food and new urban employment.

Cal Berkley grads Alejandro Velez and Nikhil Aorara founded BTTR Ventures to turn one of the largest waste streams in America into sustainable local food. They do this by using coffee grounds as the substrate to grow healthy and delicious gourmet mushrooms.

BTTR Ventures stands for “back to the roots”, a fitting name for a company which donates 10% of profits back to the community. In addition, this venture is creating new jobs in local urban areas.

Peet’s is pleased to support their efforts by being the primary source of their coffee grounds. BTTR oyster and shitake mushrooms are available at select Whole Foods Markets in the San Francisco Bay area.



BTTR Ventures Video




BTTR Ventures website
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