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Vision
To be the gold-standard specialty coffee and tea company in the world with brands that attract a highly dedicated and loyal customer following.
Mission
To enable and inspire customers to enjoy the daily pleasure of Peet’s coffees and teas by providing distinctive, superior products, superior coffee and tea knowledge, and superior service to every customer, every day.
Values
Our people are the key to our success. Therefore, we strive to foster a culture that inspires people to unleash their unique, personal passion and expertise toward achieving our vision and mission. This culture is grounded in four common values.
Mastery
We care deeply about our craft, pursuing excellence in everything we do, with the highest quality and integrity.
Curiosity
We look beyond today to discover new possibilities, challenge the status quo, explore, innovate and lead in our industry.
Responsibility
We are personally accountable to each other, our customers and the community, and are committed to sustainable practices.
Prosperity
We believe in the principle of abundance; as we grow, we create exciting careers for our people, thriving local communities, and healthy, fulfilling lives for our global partners.
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It All Began at Vine Street
