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Peet's History


Ever wonder why Peet’s coffee drinkers refuse to drink anything else? For more than four decades, Peet’s has attracted a growing family of loyal, almost zealous customers, known as “Peetniks”, for whom a cup of coffee could only mean a cup of Peet’s. By remaining true to the quality tenets of our founder – emphasizing knowledge, taste, and using the senses to evaluate quality at every step – Peet’s defines the gold standard by which all other coffees are judged.

  • We taste our coffees again and again as we craft them, fine-tuning every decision for the best possible taste in the cup.
  • We cultivate long-term relationships with growers by continuing to travel to origin, paying the highest prices for “best of the best” quality.
  • We hand roast our coffees in small batches in order to draw out the depth of flavor essential to a good cup.
  • We deliver our coffees as soon after the roast as possible, when they are still alive with aromatics and nuanced flavor.
  • We ensure that our coffee is brewed fresh every 30 minutes or less.
  • We use only the freshest beans, within days of being roasted.
  • We stir our coffee grounds while brewing to extract the fullest flavor.
  • We craft our steamed milk to a creamy texture; we never re-steam milk.
  • We use fresh espresso shots poured within 10 seconds; we don’t use concentrates.
  • We grind our coffees fresh while hand crafting each espresso drink.


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