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Jim Reynolds
Roastmaster Emeritus
Jim has been buying coffee for more than 30 years, and is one of the most respected and experienced professionals in the specialty coffee industry. He's an expert at selecting the high quality, green beans that are suited to Peet's challenging deep-roast style. A past director of the Specialty Coffee Association of America (SCAA), Jim speaks frequently about coffee buying, roasting and cupping at SCAA events. |
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Doug Welsh
Vice President of Coffee
After Doug joined Peet's in 1994, he became a tasting trainer, and his interest in coffee grew. Today, Doug oversees the company's coffee purchasing, inventory management and quality control. Doug works directly with the world's top coffee producers to set the highest standards for growing, harvesting and processing the finest beans. And at the start of each day, along with our expert roasters, Doug tastes each roast to ensure every coffee we roast produces the best possible cup of coffee. |
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Shirin Moayyad
Director of Coffee Purchasing
Shirin began her formative years in the coffee industry living in the coffee growing highlands of Papua New Guinea. She also lived eight years in Singapore where she was both the roaster and buyer for a small specialty chain. It is this experience that has most prepared her for her role as Peet’s director of coffee purchasing, sampling roasts, crafting new blends and maintaining relationships with origin countries. Together with the Peet’s team, Shirin purchases all green coffee requirements for Peet’s, forecasting needs and scheduling contracts. Additionally, she helps sample all roasts, a task which can amount to sampling up to 100 cups of coffee a day.
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Eliot Jordan
Director of Tea
Eliot has been with Peet's since 1985, selecting and blending Peet's teas. He's introduced new offerings like Peet's unique rare teas, and created new tea blends, most notably Peet's annual Anniversary and Holiday Blends. In addition, Eliot developed Peet's tasting program, which teaches all Peet's employees how to taste coffee and tea. Eliot is a member of the Specialty Tea Institute and speaks frequently at tea industry events. |
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Jerry Baldwin
Director
Alfred Peet introduced Jerry to coffee selecting, blending and roasting in 1970. In 1984, Jerry bought Peet's simply because, as he put it, "Peet’s had the best coffee." Over the last 24 years, Jerry has carried forward Peet's commitment to roasting the highest-quality coffee and delivering it fresh. Jerry is a member of the board of TechnoServe and a founding contributor of the American Institute of Wine and Food. He has served as Chairman and Trustee of Coffee Quality Institute and is both a recipient of the Lifetime Achievement Award of the Specialty Coffee Association of America and an honorary member of the Kilimanjaro Specialty Coffee Growers Association, known as Kilicafe. |
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