Certified Sustainable

Meet the dedicated experts and beloved characters at the heart of Peet's.


Fair Trade Certified

Fair Trade Certified is a registered trademark owned by an organization called FLO International. Coffees that carry the Fair Trade Certified brand mark are purchased at a minimum price set by FLO. However, many of the world's highest-quality and most premium-priced coffees do not carry the Fair Trade Certified brand mark since the certification is only available to cooperatives. Peet's Fair Trade Blend is made from coffees that carry this mark but also meet Peet's stringent quality standards.

UTZ Certified

UTZ Certified is an independent organization that certifies coffees that are sustainably produced and sourced. UTZ Certified takes into account social, environmental and economic sustainability to ensure that coffees bearing the UTZ Certified mark are making a positive impact on farmers' lives and on the environment. All Peet's brazil and most java coffees are UTZ Certified.

Organic Certification

Organic Certification, regulated by the USDA, ensures that the coffee was grown using sustainable, low-impact practices, with organic fertilizers and minimal use of agricultural chemicals. Our Gaia Organic Blend® incorporates exceptional crops of certified organic coffee from around the world.

Rainforest Alliance

Rainforest Alliance is an independent body that works to conserve biodiversity as well as ensure sustainable living. Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. Finca Santa Isabel, one of Peet's favorite Guatemalan partners, produces exceptional quality and was the second farm ever to become Rainforest Alliance Certified.

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