Encore Roast

Red Mocha Haraaz

A bit of a miracle and an exquisite cup—perhaps the rarest and the richest of the year.
$29.95 / 1/2 lb.
  • Flavor Notes
    Delicate aromas of cherry blossom, deep wine and fruit notes, and a dry cocoa finish.
  • Flavor Category
    Spicy / Complex
  • Roast Level
  • Origin
    Africa & Arabia
  • How often? Save 10% with a Subscription
Roast Dates:

$5 flat rate shipping! | Find in store

About this coffee

Roast Level

Red Mocha Haraaz
Doesn't sound right? Take the coffee quiz

Brewing Methods

  • Drip
  • Pour Over
  • Press Pot
Learn how to brew

How It Tastes

Red Mocha Haraaz begins with the ripest coffee cherries, sun-dried for a cup of warmth and complexity that simply must be tasted to be believed. This year’s selection is one of the very best we have seen, delivering fruit flavors ranging from bright tangerine to sugary fig and date, and a familiar dry cocoa finish.


Red Mocha Haraaz—red for its origin abutting the Red Sea. Mocha for the port of Al-Mahka, the birthplace of coffee as a trade. And Haraaz for the high mountain redoubt of Jabal Haraaz, where it grows on ancient, terraced steps. Amidst the turmoil in Yemen, our friend and coffee farmer, Shabbir Ezzi, pushes on—faithfully growing, collecting, and sun-drying ripe cherries. Each cup of Red Mocha Haraaz is a sweet, spicy draught of history. A bit of a miracle and an exquisite cup—perhaps the rarest and the richest of the year.

Worth Noting

Red Mocha Haraaz is produced at an uncommon level of care. It is from a single crop, versus mixed-age Mocha. It is from a single place—Jabal Haraaz—versus mixed-region Mocha. And while most naturally processed coffees reflect the range of cherry ripeness, this coffee is processed purely from perfect, red fruit.
Perfecting the process

Coffee, 50 Years in the Making

We've learned a lot in 50 years. From tasting coffee three times before the beans even arrive at our roastery, to waking up at 4am to deep-roast each bean by hand, to personally testing every order before it ships —everything we do is committed to bringing you the freshest, fullest flavor in every cup.

Freshness Guarantee

  • Roasted to Order

    Once you place an order, we wake up at 4am to roast your beans in small batches

  • Sealed for Freshness

    Every bag is sealed immediately using our special packaging techniques.

  • Same day Shipping

    No sitting around and no warehousing, your coffee is shipped within 24 hours.

  • Delivered to Your Doorstep

    Check the roast date on your bag. (Spoiler alert: it's really fresh!)

Reviews (27)
Average rating:
from Plano, TX on 12/13/2018. Drinking Peet's since 2005.

I love exceptional coffee but struggle to replicate the premium coffee shop experience at home. Part of the problem is having the right beans. And the Red Mocha Haraaz solves this perfectly. Fruity and complex but without the things I do not like -- syrup and too much earthiness. This one takes my top spot from the JM Reserve.

from Panama City, FL on 12/10/2018. Drinking Peet's since 2018.

The experience starts with the nose picking up the aroma of the beans. It's a very pleasant floral note which carries through the brewing process and finishes in the cup with subtle notes of the initial floral/spice aromas. It's a fabulous cup that fits into the holidays as well with its unusually smooth finish and subtle red wine notes, think old vine zinfandel... It's a coffee I'll look forward to drinking any time it comes available.

from Sunnyvale, CA on 12/9/2018. Drinking Peet's since 1996.

The taste is a bit "green" and not mocha-like. Doesn't feel like a rich full bodied Arabian but more like Major Dickason style. It's okay but for the money, Arabian Mocha Java is far more flavorful.

from Stevenson Ranch, CA on 12/8/2018. Drinking Peet's since 2015.

Just love the unique taste of this coffee. Wonderful!

from Reno, NV on 12/8/2018. Drinking Peet's since child.

The first whiff of the beans was quite earthy, almost to the point that I thought moisture got into the bag. Taste is very smooth, not acidic at all. Very musky fruit, almost reminds me of cherries mixed into leaf litter on a tropical forest. The beans are gorgeous--a deep red brown matte color, truly representing the name. The berries ripeness has made this roast very intense on the floral notes....but none of the acidic roll in the stomach.

Very interesting cup to muse over.