Our hearts go out to our Northern California neighbors. We’re matching donations in stores through 10/22.
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Peet’s Coffee has launched a nationwide campaign to aid victims of the devastating North Bay California fires.

Through October 22nd, customers can make donations at Peet’s coffeebars nationwide.

You can also make a donation online by selecting one of the charities listed below.

Peet’s will match funds up to $20,000 USD, and 100% of donations will be distributed to local community foundations, nonprofit organizations, and food banks providing vital resources to those impacted.

We're thinking of you, North Bay.

COMMUNITY FOUNDATION SONOMA COUNTY NAPA VALLEY COMMUNITY FOUNDATION
COMMUNITY FOUNDATION OF MENDOCINO North Coast Valley Opportunities

Rating
13 Review(s)
Flavor Notes:
Big and juicy. Browned sugar sweetness with sublime berry and citrus overtones.
About this coffee

Coffee story

Established more than 100 years ago, the Kenya Auction is the ultimate meritocracy for coffee, with the top prices awarded to the most exquisite lots, sampled in cupping rooms around the world. Many people say Kenyan coffee is the best there is; we don't think there's any better Kenyan coffee than our Auction Lot.

When the crop is at its seasonal best in March and April, we work with our longstanding partner in Kenya to narrow hundreds of top-grade lots at auction down to a select few that meet our standards for perfection. It's an absolute frenzy — we receive samples directly from the auction and have only a day to taste, debate, compare, and decide on our bids. With the emergence of private sales a few years ago, we will also purchase outside the auction, but only from the same august co-op societies, in the same small bag quantities, and typically at even higher prices.

Fortunately, more than 25 years of experience buying directly from the Kenya Auction gives us an advantage in this competition. Our approach is precision buying at the highest level, and we bid only on the choicest single lots, rather than stock blends created by exporters. And although we may walk away with the prize, the real winners are Kenya coffee drinkers who love its juicy, complex flavors, brown-sugar sweetness, and dazzling dark berry aromas.

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2017-10-20 03:32:39

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