This Direct Trade coffee hails from the Antigua Valley of Guatemala, which, arguably, produces the world’s very finest coffee. One estate in this renowned region stands out above all others: Finca San Sebastián. Early sun, upper slopes, and meticulous care—everything about this farm is perfect for producing coffee of consistently superlative quality. That’s why we’ve been roasting the Falla family’s beans for over 40 years, and why their coffee has been a favorite of ours. What’s more, San Sebastián produces its fine coffees in a way that protects the environment, cares for its workers, and invests in young people in the community. With every cup of Guatemala San Sebastián coffee you drink, you’re supporting the education of more than 100 students at the school the estate sponsors in the surrounding community of San Miguel Dueñas.
Direct TradeThe key elements of our Direct Trade program are direct relationships with coffee growers, regular farm visits, direct price negotiations, premium prices for top quality, and investment in a project that benefits the community. Learn more »
Uzuri African Blend, a unique combination of exquisite coffees from smallholder farmers throughout Rwanda, Kenya, Tanzania, and Ethiopia, exemplifies our Farmer Assistance program. Through our partnership with the non-profit TechnoServe, we’re training farmers to increase coffee crop yields while also improving the quality of their coffee so they can command more favorable prices. With more top-grade beans to sell, incomes and quality of life are improving. Over the years, it’s been rewarding and inspiring to see many farmers, through their cooperatives, build schools, install power lines, and provide their communities access to affordable food among other projects.
Our Farmer Assistance program trains coffee farmers in agronomy and business skills to help them improve quality, obtain higher crop yields, and secure premium prices—some of the key conditions we believe lead to resilient, prosperous coffee farmers and communities.Learn more »
At the heart of this Fair Trade blend are “cafeteros” or coffee growers that have been part of the Peet’s family for decades. These small farmers are members of Central American co-ops that are committed to quality and a livable wage. A component of this blend is our Las Hermanas coffee, grown by a sisterhood of some 200 women in the highlands of Jinotega, Nicaragua. These farmers are part of SOPPEXCCA, a co-op which has been a leader in promoting gender equality and empowering women. We’ve been working with Las Hermanas farmers since 2001.
Certification programs such as USDA Organic, Rainforest Alliance, and Fair Trade are one way we recognize the extra effort our growers take to care for their workers and the natural environment.Learn more »