MEET THE TEAM: KATHERINE PETTS – BREWING UP BIG GROWTH FOR PEET’S BRAND MARKETING

How do you grow a beloved brand? With drive, collaboration, and a lot of heart. Just ask associate marketing manager Katherine Petts, who’s helping bring Peet’s to more coffee lovers across the US. 

WHAT DO YOU DO AT PEET’S? 
I’m an associate marketing manager on the brand marketing team for our retail and away-from-home channels. Away-from-home refers to any place where Peet’s is served that isn’t a company-owned coffeebar, like airports and college campuses. This channel is an effective vehicle for expanding our national presence. My focus is on lead generation and growing the success of existing accounts with marketing assets, seasonal programs, training materials, and more to ensure a positive and consistent consumer experience.

WHAT HAVE YOU LEARNED FROM YOUR TIME HERE? 
I studied marketing in school and then spent four years at Williams Sonoma doing brand marketing with a focus on influencer partnerships and events. Moving over to Peet’s introduced me to a completely different side of marketing. I’ve been at Peet’s for about a year and have learned so much about the many facets of the coffee industry. In recent months, my role has grown to support the retail channel as well. I’ve gotten to work on some really exciting projects such as digital menu board testing, which has been key in driving afternoon sales.

WHAT’S YOUR FAVORITE THING ABOUT WORKING AT PEET’S?
Peet’s is such a well-known brand in California, and I love the idea of being a part of driving its national expansion. Plus, the people are the most important part of any work experience, so the amazing culture was a big draw for me—and it has not disappointed! Everyone is down-to-earth and collaborative, but also driven, and they take a great deal of ownership over what they do. That’s a rare combo to see reflected in so many people.

ANY TIPS FOR SUCCESS THAT YOU CAN SHARE?
We’re building a student ambassador program. It's a paid opportunity and a great chance to gain experience working on an icon brand. We’ll be announcing it on Handshake soon, so keep an eye out to see if your college is participating.

LET’S END WITH A LOOK AT YOUR PERFECT DAY OFF
I love playing music. Singing, playing bass and guitar—it’s my favorite way to spend my free time.

FIND YOUR PASSION WITH PEET'S
Peetniks are passionate and authentic learners and doers, committed to the pursuit of better. Check out our open opportunities and apply today.