Better Chicken Commitment
COMMITMENT TO ADVANCE THE WELLBEING OF BROILER CHICKENS IN ALIGNMENT WITH BETTER CHICKEN COMMITMENT (BCC) STANDARDS
In a continued effort to elevate the products enjoyed by loyal customers, Peet’s Coffee has made a commitment to work with suppliers to advance the well-being of broiler chickens that the brand sources. Peet's guarantees that by 2024 we will solely source chicken produced in alignment with standards set by the Better Chicken Commitment (BCC) standards, and we will stop sourcing chicken for our program for which we can't secure BCC standards. We will publish our progress towards this goal in mid 2023.
Peet’s is dedicated to providing our customers with the best quality offerings. Through sourcing higher-welfare chickens with improved living conditions and more rigorous processing requirements, we believe that we will provide our sourced chickens an improved quality of life, as well as offer our consumers the highest quality offerings. This is the next step in our mission to upraise our products through quality ingredients. Quality coffee is fundamental to the Peet’s experience. It drives our commitment to care for the people and places involved in growing the coffee we roast. We believe that when the land is respected and the people who farm it live well, the coffee is, quite simply, better. For decades, we’ve collaborated with producers and other coffee supply chain partners to source our coffees in a responsible manner, support coffee farmers through training, and donate to organizations working in coffee communities around the globe.