Our People

Meet the dedicated experts, artisans, and team members at the heart of Peet's.

Shawn Conway
Chief Executive Officer

Shawn has served as Chief Operating Officer since 2012, overseeing many essential departments of Peet's, including Coffee and Tea, Research & Development, Product Development.

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Eric Lauterbach
President & Chief Operating Officer

Eric joined Peet's in 2010 as head of the Consumer Division, a $400M business unit which includes CPG, eCommerce, Food Service and Office channels.

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Erica Brown
President, Retail

Erica has been with Peet’s since 2012 and today leads strategy, operations and growth for all retail concepts, including company owned Coffeebars, as well as Food Service and Licensed Partners currently delivering branded coffee and tea retail experiences.

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Rosy Gu
Chief Financial Officer

Rosy Gu joined Peet’s Coffee in 2019 as the company’s Chief Financial Officer. Rosy brings tremendous depth, experience and perspective to Peet’s, having worked globally across a wide range of consumer, food, and service industries.

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Doug Welsh
VP Coffee & Roastmaster

Doug has been the Vice President and Roastmaster since 2004. His relationship with Peet's began as a customer while earning degrees at the University of California.

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Tiffin Groff
VP / General Manager Beverage Division

Tiffin Groff joined Peet’s Coffee in 2010 and currently leads the brand’s successful Beverage Division as General Manager.

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Jerry Baldwin
Member of the Board of Directors

In the specialty coffee industry, Jerry Baldwin is both a pioneer and a guru. He started in 1970, picking up the finer points of selecting, roasting, and blending from Mr. Peet.

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Patrick Main
Beverage Innovator

Patrick is a lifelong coffee obsessive who joined Peet's in 1988. He was Peet's first Coffeebar Quality Manager, responsible for establishing beverage standards.

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