Two Bay Area Legends Unite

Locally roasted by hand in the Bay Area for over 50 years, Peet’s Coffee is a proud partner of the San Francisco 49ers. Our distinctive, medium roast limited edition Faithful Blend is crafted to be as bold and legendary in the cup as the 49ers are on the field.

Our Inspiration

Inspired by the pillars of the 49ers: confidence, strength, and team spirit.

Representing confidence, from the birthplace of coffee: floral Ethiopia, standing on its own two feet. With its solid base and hazelnut notes, Brazil’s record crops bode well for the future and play strong with optimism. And bringing la pura vida with its spirited acidity and sweetness—approachable team player Costa Rica.

-Doug Welsh, Roastmaster

How it Tastes

Floral and citrus aromatics open up to lively acidity and sweetness, with a solid body and notes of milk chocolate and hazelnut. It’s an uplifting cup—smooth, yet long in finish and ample of body, roasted in a medium style.

Our Partnership

The partnership between Bay Area legends Peet’s Coffee and The San Francisco 49ers began in 2014, the first year the 49ers played at Levi’s Stadium, where we're proud to be the exclusive coffee purveyor. The innovation at the stadium, being the first LEED-certified and net-zero stadium in history, mirrors our own. Developed by the U.S. Green Building Council, LEED stands for Leadership in Energy and Environmental Design. The Peet’s Roastery in Alameda, where we roast 100% of our coffees, is the nation’s first LEED Gold Certified coffee roasting facility.

The pillars of the 49ers resonate with us here at Peet’s, as they are so closely aligned with our own—ethos being a critical component of any partnership we make. Their legacy as one of the most successful and popular franchises in football makes them a true Bay Area legend; our history as the original craft coffee started here in the Bay Area, as well. It’s a natural partnership, and one that continues to inspire us to great heights. We hope you enjoy every drop of Faithful Blend. You can score yours online or at select coffeebars.