Why Coffee Prices Are Rising—and Why We’re Still Committed to Every Cup

If your morning ritual includes a perfect cup of coffee, you’ve probably noticed that the price of that ritual is on the rise. At Peet’s, we know our customers value transparency, quality, and craft—and that makes it all the more important to talk about what’s happening in the coffee world, and how we’re responding.

So, What’s Going on with Coffee Prices?

We’re living through one of the most volatile moments in the history of coffee production. Global coffee prices have hit their highest levels ever, driven by a combination of supply chain challenges, climate disruptions, and rising costs across every part of the coffee journey—from seed to sip.

Recent years have brought drought, frost, and extreme weather events that have devastated harvests in some of the world’s largest arabica coffee producing regions.  Transportation and labor shortages continue to strain already-fragile supply chains. And across the globe, the cost of everything—fuel, packaging, shipping, and even fertilizers—has gone up.

The result? Coffee costs more than it used to. And so does getting that coffee into your cup.

The Peet's Perspective: More Than Just Price, It’s About People

We’ve never been in the commodity coffee business. From the beginning, Peet’s has sourced the highest quality beans from the world’s best farms—often paying well above fair-trade and market rates to secure coffees that meet our standards. We don’t cut corners on freshness. We don’t take shortcuts on sourcing. And we don’t compromise on the way we roast and deliver the coffee you love.

That premium isn’t just about taste—it’s also about impact. By paying more, we help ensure that farmers and their communities can invest in more sustainable practices, better infrastructure, and long-term resilience. These relationships are at the heart of our sourcing model and part of how we uphold our commitment to people and planet at every step.

While coffee prices are rising across the industry, our commitment hasn’t changed. We remain focused on what’s in your cup: a brew that’s worth every penny, every day.

Why It’s Still Worth It
When you buy Peet’s, you’re not just buying coffee. You’re supporting an ecosystem of quality and care. You’re investing in a supply chain that prioritizes ethical sourcing, environmental stewardship, and long-term relationships with farms and co-ops across the globe.

Through our Sourcing with Impact initiative, we’ve supported dozens of high-impact projects designed to strengthen farming communities. For example, our Regrow Yirga project has helped farmers in East Africa enact agronomy practices which dramatically increase productivity and yields. We’ve also backed water quality initiatives in Rwanda and gender equity programs in Colombia, helping ensure a more sustainable and inclusive future for coffee-growing regions.

You’re getting a cup that’s freshly roasted, deeply flavorful, and delivered with the kind of obsessive attention that’s been our standard since day one.

So yes, coffee is more expensive right now. But with Peet’s, it still comes with everything that makes your cup exceptional—and nothing less. We’ll continue to do what we’ve always done: source responsibly, roast to exacting standards, and deliver a coffee experience that reflects our values and yours.

Thanks for continuing to raise your cup with us.