Shawn has served as Chief Operating Officer since 2012, overseeing many essential departments of Peet’s, including Coffee and Tea, Research & Development, Product Development.
Eric LauterbachPresident & Chief Operating Officer
Eric joined Peet's in 2010 as head of the Consumer Division, a $400M business unit which includes CPG, eCommerce, Food Service and Office channels.
Erica BrownPresident, Retail
Erica has been with Peet’s since 2012 and today leads strategy, operations and growth for all retail concepts, including company owned Coffeebars, as well as Food Service and Licensed Partners currently delivering branded coffee and tea retail experiences.
Rosy GuChief Financial Officer
Rosy Gu joined Peet’s Coffee in 2019 as the company’s Chief Financial Officer. Rosy brings tremendous depth, experience and perspective to Peet’s, having worked globally across a wide range of consumer, food, and service industries.
Tiffin GroffVP / General Manager
Tiffin Groff joined Peet’s Coffee in 2010 and currently leads the brand’s successful Beverage Division as General Manager.
Jerry BaldwinMember of the Board of Directors
In the specialty coffee industry, Jerry Baldwin is both a pioneer and a guru. He started in 1970, picking up the finer points of selecting, roasting, and blending from Mr. Peet.