Our people

Meet the dedicated experts, artisans, and team members at the heart of Peet's.


  • Casey Keller
    Casey Keller CEO
    Casey Keller joined Peet’s Coffee as the chief executive officer in August 2018. He leads the company’s 5,000 employees and business across all channels.
  • Shawn Conway
    Shawn Conway COO
    Shawn has served as COO since 2012, overseeing many essential departments of Peet's, including Coffee and Tea, Research & Development, Product Development.
  • Eric Lauterbach
    Eric Lauterbach President of the Consumer Division
    Eric joined Peet's in 2010 as head of the Consumer Division, a $400M business unit which includes CPG, eCommerce, Food Service and Office channels.
  • Doug Welsh
    Doug Welsh VP Coffee & Roastmaster
    Doug has been the Vice President and Roastmaster since 2004. His relationship with Peet's began as a customer while earning degrees at the University of California.
  • Tiffin Groff
    Tiffin Groff VP / General Manager Beverage Division
    Tiffin Groff joined Peet’s Coffee in 2010 and currently leads the brand’s successful Beverage Division as General Manager.
  • Erica Brown
    Erica Brown VP / General Manager, Away From Home
    Erica joined Peet’s in 2012 and leads the Away from Home business unit which includes responsibility for Foodservice, Office Coffee, Licensed Partners, and Corporate Partnerships.
  • Jerry Baldwin
    Jerry Baldwin Member of the Board of Directors
    In the specialty coffee industry, Jerry Baldwin is both a pioneer and a guru. He started in 1970, picking up the finer points of selecting, roasting, and blending from Mr. Peet.

Beverage Innovation

  • Patrick Main
    Patrick Main Beverage Innovator
    Patrick is a lifelong coffee obsessive who joined Peet's in 1988. He was Peet's first Coffeebar Quality Manager, responsible for establishing beverage standards.
  • Gretchen Koch
    Gretchen Koch Senior Director of Marketing & Innovation, Consumer Division
    Gretchen Koch joined Peet’s Coffee in 2013 and currently leads brand marketing and portfolio strategy for the Consumer Division.