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Astrology Brews: Coffee (and Tea!) for Every Sign

Astrology Brews: Coffee (and Tea!) for Every Sign

Have you ever been in line at a Peet’s coffeebar or perusing peets.com and had a hard time deciding what to get (that is SO Libra of you by the way…)? Curious how the stars in the sky could affect the brew in your mug? Take a beat, fellow coffee-lover—we have some suggestions from our wide array of offerings (and what they might say about you).

 

ARIES (Mar. 21-Apr. 19): MAJOR DICKASON’S BLEND® K-CUP® PODS

  • Lively
  • Bold
  • Eager 

Being first in the seasonal calendar, Aries is often lovingly called the “child” of the Zodiac. High energy, outspoken, and full of spirit, these fire signs are always raring to get going. Luckily for the thin-of-patience, flavor does not need to be sacrificed in the name of speed when it comes to Peet’s K-Cup® Pods. It’s said that Aries have no filter (so to speak), so we feel certain that a bold brew like Major Dickason’s would be the coffee of choice for these headstrong Peetniks.   

 

TAURUS (Apr. 20-May 20): CARAMEL MACCHIATO

  • Refined
  • Generous
  • Indulgent 

You can count on Taurus to always find the coziest seat in the coffeebar (with the best lighting). They are not one to deny themselves a silky steamed milk poured over a hand-pulled ristretto shot and topped with a swirl of caramel … “for here,” of course. They're familiar with the finer things in life, and they’re not afraid to luxuriate. But the best thing about them is they’ll always save you a sip. 

 

GEMINI (May 21-Jun. 21): ESPRESSO CAPSULES SAMPLER BUNDLE

  • Curious
  • Thoughtful
  • Multi-faceted 

It would be a mistake to try to box in a Gemini. They’re simply too expressive, too mercurial, and too quick to be defined as any one thing. Perhaps the best strategy for keeping these air signs caffeinated is meeting them at their level (wherever that may be) with plenty of different and delicious options. Our suggestion? The Peet’s Espresso Capsules Sampler Bundle. Not only will they have the convenience of consistently delicious coffee, but they can pick from four dark, rich espresso blends to suit their many moods.

 

CANCER (Jun. 22-Jul. 22): HAVANA CAPPUCCINO

  • Warm
  • Nurturing
  • Loyal 

To know a Cancer is to know a warm and caring friend. They have the extraordinary ability to be at once pleasant, present, and inviting. A Havana Cappuccino may seem like an odd match but consider the smooth Espresso Forte enveloped in creamy steamed condensed milk … sounds inviting and familiar, like our friend the Cancer. But lest one gets too comfortable, it’s prudent to remember one last thing they have in common: a hint of spice. 

 

LEO (Jul. 23-Aug. 22): SUN CATCHER

  • Friendly
  • Magnetic
  • Passionate

A Leo can’t help but stand out from the crowd. They love a statement, they’re brimming with charm, and they radiate the summer season they were born in. Peet’s Sun Catcher, from our Bright Collection, is a showstopper in its own right—it stands apart from most of our blends as being one of the lighter roasts we offer. Its flavor profile is vibrant, bright, and velvety in texture, making it a perfect complement to our leonine coffee drinkers. 

 

VIRGO (Aug. 23-Sep.22): SIGNATURE BLEND SERIES SUBSCRIPTION

  • Intentional
  • Orderly
  • Principled 

There is a comfort in knowing a Virgo with their methodical approach to life. They have high standards, and why shouldn’t they? They work hard to dial in the world around them, which frees them up to pursue other activities that make them feel grounded and connected. They need a coffee routine as reliable as they are, which is why a Signature Blend Series Subscription is just what the doctor ordered. Tried and true Peet’s Signature Blends are roasted fresh and delivered to their door at just the right frequency so their mugs are always hot. 

 

LIBRA (Sep. 23-Oct.23): ULTRA COFFEE CONCENTRATE

  • Easy-going
  • Diplomatic
  • Social 

You don’t have to know that it was released under the sign of the scales to know that Ultra is 100% a Libra. Libras are balanced, approachable, and highly adaptable—which couldn’t be a better description for Ultra Coffee, as well. Both are the Swiss Army knife of their classes, ultimate crowd-pleasers, and always consistent. Feel like an iced latte? Sure! A hot Americano? Sounds great. An Espresso Martini?! Hey, Libra—and Ultra—are game if you are. 

 

SCORPIO (Oct. 24-Nov. 21): THE BLACK TIE

  • Intense
  • Resourceful
  • Devoted 

Bold and complex, dark yet enticing, and did we mention the layers? Scorpios and our expertly crafted signature beverage, The Black Tie, have these things in common and more. A Scorpio may not tell you this themselves, but under all the layers of intensity there is an unmistakable sweetness that feels singular and special once you’ve found it. Like a good Scorpio—cold brew, chicory, half and half, and sweetened condensed milk over ice may not be for everybody, but if you love it, you really love it. 

 

SAGITTARIUS (Nov. 22- Dec. 21): PEET'S YOU GOT THIS CAMP MUG

  • Adventurous
  • Dogmatic
  • Independent 

It’s hard not to get swept up in the energy and optimism of a Sagittarius. Known for their love of exploration and travel, it makes sense that our You Got This Miir Camp Mug is best suited toward our wayward and mysterious friend (not that they need the encouragement). The opaque, sunny golden color is apt for Sagittarius not only because it radiates energy and playfulness, but you’re not able to see what’s brewing in there either. What are they sipping on? That’s for them to know and you to find out. 

 

CAPRICORN (Dec. 22-Jan. 19): SHOT OF ESPRESSO FORTE

  • Ambitious
  • Direct
  • Practical 

To categorize a Capricorn—or a shot of espresso—as “uncomplicated” might seem understandable on the surface, but it would be a mistake. A true fan of either will tell you that while a Capricorn and an espresso may come across as traditional, no-nonsense, and formidable, the beauty of both is in their focus, their efficacy, and yes, their complexity. Our Espresso Forte delivers rich layers of flavor and perfect crema, with notes of hazelnut, caramel, and citrus zest. A Capricorn may be no-nonsense, but they are by no means no-flavor. 

 

AQUARIUS (Jan. 20-Feb.18): JUBILANT BLEND

  • Unique
  • Surprising
  • Socially minded

Aquarians are notorious groundbreakers, and the first people to stand up and speak out when they have something to say—particularly where social justice is concerned. Jubilant Blend was developed by Peet’s in celebration of two Black female pioneers who have broken both gender and racial barriers in coffee importing in their respective regions of Burundi and Brazil, creating a sustainable and more equitable balance in the coffee industry. And Aquarians can appreciate the flavor profile of honey nougat, brioche, and toasted pecan for being as unapologetically memorable as they are.

 

PISCES (Feb. 19-Mar. 20): GREEN TEA TROPICAL

  • Compassionate
  • Imaginative
  • Romantic

It is easy to love a Pisces. They are vibrant, artistic, and talented at spinning up new worlds and ideas from their ever-exploring minds. They value beauty and opportunities to escape into their imagination so that they may bring forth the fruits of their creativity and share it with the world. Such inspiration needs to be fueled by a beverage as dynamic and colorful as they are, and naturally we have some thoughts. Our popular Mighty Leaf Green Tea Tropical offers a cornucopia of tropical fruit, guava, and grounding green tea which we think a Pisces will agree is up for the task.