Free Shipping on orders $49+
Shop Now
Subscribers always get Free Shipping and up to 10% Off all orders!
Subscribe Now
Peet's Coffee
Free Shipping
Coffee
Shop
Offers
Coffeebars
Learn
Log in
Store Locator

Popular Searches

  • Dark Roast Coffee

    Dark Roast Coffee

  • Decaf Coffee

    Decaf Coffee

  • Espresso Capsules

    Espresso Capsules

Coffee

April's Limited Release
April's Limited Release

April's Limited Release

Limited Release Coffees Subscription
Limited Release Coffees Subscription

Limited Release Coffees Subscription

Featured

  • Subscribe & Save
  • Best Sellers
  • Exclusives
  • Decaf Coffee
  • Gift Subscriptions
  • Bundle & Save

Roast

  • Dark Roast
  • Medium Roast
  • Light Roast

BREW FORMAT

  • Coffee Beans
  • K-Cup Pods
  • Espresso Capsules
  • Cold Brew
  • All Coffee
  • All Coffee
April's Limited Release
April's Limited Release

April's Limited Release

Limited Release Coffees Subscription
Limited Release Coffees Subscription

Limited Release Coffees Subscription

Coffee Match Quiz
Coffee Match Quiz

Shop

Curated for the Curious
Curated for the Curious

Curated for the Curious

Coffee Gift Subscriptions
Coffee Gift Subscriptions

Coffee Gift Subscriptions

Shop

  • Subscribe & Save
  • Coffee
  • Tea
  • E-Gift Cards
  • Mugs + Gear
Curated for the Curious
Curated for the Curious

Curated for the Curious

Coffee Gift Subscriptions
Coffee Gift Subscriptions

Coffee Gift Subscriptions

Offers

Get Free Coffee
Get Free Coffee

Get Free Coffee

Free Home Delivery
Free Home Delivery

Free Home Delivery

Offers

  • 30% off for New Subscribers
  • Free Shipping on Subscription Orders
  • Free Shipping on Orders $49+
  • Refer a Friend & Get Free Coffee
  • All Offers
  • All Offers
Get Free Coffee
Get Free Coffee

Get Free Coffee

Free Home Delivery
Free Home Delivery

Free Home Delivery

Coffeebars

Find a Coffeebar
Find a Coffeebar

Find a Coffeebar

The Peet’s App
The Peet’s App

The Peet’s App

Coffeebars

  • Find a Coffeebar
  • View Menu
  • Order From a Coffeebar
  • Peetnik Rewards

Get the App

  • iPhone App
  • Android App
Find a Coffeebar
Find a Coffeebar

Find a Coffeebar

The Peet’s App
The Peet’s App

The Peet’s App

Learn

Find Your Coffee Match
Find Your Coffee Match

Find Your Coffee Match

Find Your Tea Match
Find Your Tea Match

Find Your Tea Match

Learn

  • Sourcing with Impact
  • Recipes + Blog
  • Why Peet’s?
  • Brew Guides
  • Peet’s History
Find Your Coffee Match
Find Your Coffee Match

Find Your Coffee Match

Find Your Tea Match
Find Your Tea Match

Find Your Tea Match

Log in
Store Locator
  • Free Shipping
Order from a Coffeebar

Order from a Coffeebar

Curated for the Curious

Curated for the Curious

Home / CHOOSE YOUR OWN ADVENTURE—WITH BROWN SUGAR JELLY

CHOOSE YOUR OWN ADVENTURE—WITH BROWN SUGAR JELLY

CHOOSE YOUR OWN ADVENTURE—WITH BROWN SUGAR JELLY

THE BOBA-INSPIRED BACKSTORY

Peet’s has always been inspired by the delicious flavors and experiences of beverages here and around the world. As a regular boba tea drinker since middle school, Joanne Yang, Peet’s R&D Sensory Manager, usually chose boba for her mid-afternoon study break drink when she was growing up in Taiwan. But when she craved it as a morning treat, she knew she had to wait at least until noon, when stores had made enough tapioca pearls to serve these sweet beverages. “I sometimes want one at 10 o'clock in the morning. I mean, that's about the time we can have some treats, right? But if I wanted some boba or jelly, I’d have to wait.” lamented Joanne. With this in mind, after several years in the making, Brown Sugar Jelly has bounced its way into Peet’s menu of cold drinks. Patrick Main, Peet’s Senior R&D Manager for Beverages, emphasizes that this is the first time Peet’s has added something textural—like Jelly—to the menu. “We wanted the Jelly to be something that’s boba-inspired, but unique and distinct,” said Patrick. “We wanted something that’s its own thing, one that honors its Taiwanese Bubble Tea inspiration while pairing with Peet’s strength: really great coffee.” You might say that the R&D team’s motto is: you shouldn’t have to wait until noon to go on a Jelly run. With Brown Sugar Jelly, you can have your morning Peet’s Cold Brew and your Jelly, too. 

WHY BROWN SUGAR JELLY, ANYWAYS?

To create the perfect sipping experience, the Peet’s R&D team knew that they needed to identify just the right flavor to amplify just the right texture. Patrick explained that “embracing agar jelly was a pretty critical step in this process. Jelly add-ins are not unknown in the boba world. That's one of the options you can have at a traditional boba shop. We wanted to incorporate that familiar flavor and texture, but naturally the Jelly had to complement Peet’s Cold Brew.” The mild taste of brown sugar also proved to be extremely versatile because there aren’t that many flavors that can pair with everything from citrus and yuzu and green tea, all the way to oat milk and cold brew. “I always call these ‘Choose Your Own Adventure’ drinks,” said Patrick, “because the person drinking it can choose how they experience it.”

WHAT MAKES PEET’S DIFFERENT FROM A BOBA SHOP?

Innovation and customization are at the heart of boba culture and one of the reasons boba shops are so popular as to be becoming practically mainstream. So why would you go to Peet’s for a Jelly drink when you could go to a boba shop? Because when you want a full boba experience with multiple flavors and combinations, then a boba shop is your go-to. But you wouldn’t go there if you were looking for the Peet’s quality coffee experience, right? So, in that same vein, the Peet’s R & D team knows that sometimes you want really good cold brew AND you want a little texture, too. We love living in a world that embraces both, knowing there’s room for inspiration and sharing between cultures and lifestyles. And plenty of hours in the day to enjoy it all.

NEVER MISS AN OFFER

Sign up for our newsletter and receive 10% off + free shipping on your first order.

  • Sign Up

Peet’s Coffee
Berkeley, California

Est. 1966

  • Instagram
  • Twitter
  • Facebook
  • Youtube
  • LinkedIn
  • TikTok

Help center

  • Contact Us
  • Help Center
  • Shipping & Returns

Company

  • Careers
  • Our People
  • Newsroom
  • Code of Ethics
  • Supply Chain Transparency

Gift cards

  • Shop Gift Cards

Offers

  • Current Offers
  • GET FREE COFFEE

Partner with peet's

  • Foodservice Program
  • Become an affiliate
  • Submit a Site

Find peet's in grocery

  • Product Finder

Blog

  • The Cupping Room

The peet's app

  • Peet's App on the Apple Store
  • Peet's App on the Google Play Store
  • © 2023. PEET'S COFFEE
  • | Privacy Policy
  • | Your Privacy Choices
  • | Terms of Service

*Nespresso is a registered trademark of Société des Produits Nestlé S.A., and is not affiliated with Peet’s Coffee Inc. Compatible with most Nespresso Original machines.

Cart

You are only $49.00 away from free shipping!

You are only $49.00 away from free shipping!

Get free ground shipping on subscriptions

Your cart is empty. Do you need any beans or tea?

Shop Coffee

Shop Coffee

Shop Tea

Shop Tea

Shop Equipment

Shop Equipment

Shop Subscriptions

Shop Subscriptions

Subtotal $0

Ships on or before

Estimated ship date based on items in your cart. Ship dates subject to change. Visit our FAQ page to learn more.

Checkout
View Cart

You Currently Have Items In Your Shopping Cart.

You Currently Have a Peet's Card In Your Shopping Cart.

Peet's Cards can be purchased only as a single-item transaction. After completing this order, begin a new transaction to purchase a Peet's Card.

Peet's Cards can be purchased only as a single-item transaction. After completing this order, begin a new transaction to purchase other desired items.

View Cart

IT’S THE MOST WONDERFUL TIME OF THE YEAR

Happy Holidays from all of us at Peet’s

Create Account

Sign In