Peet's Holiday Blend Tradition
Festive Notes & Grateful Hearts
The holiday season is a time for gathering, sharing, and giving back. This year, Peet’s is proud to honor those values by supporting the people who give so much to our communities every day.
In partnership with Frontline Builders and KIND® Snacks, we’re donating coffee—100,000 cups!—plus KIND bars to frontline workers in our neighborhoods. It’s our way of saying thanks to those who care for us all year long. Because we believe that those who care for us deserve care in return.
Frontline Builders connects companies that want to give back, like Peet’s, with frontline organizations across the country. Their mission is to provide tokens of gratitude to those who serve—nurses, firefighters, EMTs, and others who often put their own well-being on hold to care for others. Through product donations like food, beverages, and personal care items, Frontline Builders helps replenish and uplift the people who keep our communities running.
Peet’s is proud to partner with Frontline Builders to ensure our coffee reaches those who give so much of themselves every day.
“KIND was founded on the belief that a small act of kindness can change someone’s day — or even their life. In that spirit, Frontline Builders honors those who put our safety before their own, often in moments of great need. Partnering with Peet’s to donate 100,000 cups of coffee is our way of thanking our frontline workers for their courage and compassion.”
-Daniel Lubetzky, founder of Frontline Builders and KIND.
Holiday Blend ’25: Crafted for Comfort and Connection
Holiday Blend has been a Peet’s tradition for decades—our chance each year to create a blend that captures the spirit of the season in the form of a deeply memorable cup. For 2025, we found magic in the interplay of origin, roast, and feeling.
This year’s blend is anchored by two extraordinary Ethiopias: one a washed lot with classic floral brightness, the other a natural-process coffee bursting with ripe, jammy fruit. Together, they create an expressive lift that feels festive and unforgettable. A washed Guatemala adds structure and a ribbon of cocoa richness, while Sumatra Batak rounds it out with earthy depth and a spark of warming spice.
The result is a coffee that’s layered and unexpected, yet comfortingly familiar—one to savor at a bustling gathering or in a quiet moment under twinkling lights.
Giving Back, Together
Each year, Peet’s continues its tradition of giving back through our Holiday donation program. For 2025, we’re focusing on the communities that keep us running—donating coffee to frontline workers across our coffeebar neighborhoods as a gesture of gratitude and connection that goes beyond the cup.
This season, we're honoring the people who keep our communities thriving—with a cup of Holiday Blend shared in gratitude. Won't you join us?