When Alfred Peet opened the doors to his first coffeebar in 1966, he quietly ignited a revolution that forever changed the expectations of American coffee drinkers. From his commitment to quality to his meticulous attention to detail, we abide by his principles today.
When Mr. Peet introduced fresh, darkly roasted beans to America in the 1960s, he transformed how we experience coffee. Today, his influence is still present in the way we travel the world to source our beans and roast every batch by hand.
Handcrafted Since 1966 from Peet's Coffee on Vimeo.
Born March 10th, 1920 in the Netherlands, Alfred Peet grew up in the coffee trade before traveling the world. Upon landing in the United States, he was shocked at the poor-quality coffee Americans were drinking. When Mr. Peet opened the doors to his first Peet's coffeebar in 1966, coffee enthusiasts gathered to appreciate his signature rich, dark roast.
In the decades since Mr. Peet opened his first coffeebar, Peet's has grown dramatically. But with each cup we brew, we still look toward our founder for inspiration and dedication to an uncompromised cup.
